W-Plus & trading cards

Aside from the Webkinz and Lil' Kinz pets, Ganz also has made other toys that can be used on Webkinz World. These are called W-Plus items, and all W-Plus items come with a secret code that can be used in the Code Shop in Webkinz World. These codes unlock items for the Webkinz pets, like new room themes, clothing for pets, kinzcash, and other prizes.
W-Plus

These are all of the W-Plus items Ganz has released:

* Body spray and lip gloss—unlocks a piece of furniture for the Salon theme
* Clothing for the Webkinz stuffed toys—unlocks KinzStyle bag, which can be used to access the KinzStyle shop. The KinzStyle shop contains clothing that can't be found anywhere else.
* Charms—gives access to Charm Forest, an area of Webkinz World. The more charms are collected, the more prizes a user can get from the Charm Forest.
* Bookmarks—unlocks a Book Bag, allowing the user to choose one free book in Webkinz World.
* Mouse pads—unlocks an exclusive Mouse Pad Art Print, a hanging poster of the mousepad.
* School supplies—unlocks exclusive KinzPost stationary.
* Pet carriers—allows user to assemble an exclusive wardrobe from four choices.
* Figurines—unlocks a virtual figurine and a unique prize (varies by figurine); also unlocks a display case that can be used to hold all the figurines.
* Wacky Zingoz plush toy—gives access to Wacky Zingoz Extreme, an exclusive version of the game Wacky Zingoz
* Webkinz Trading Card binders—unlocks two exclusive podiums to hold the virtual binders.

Trading cards

There are four series of Webkinz Trading Cards, of which two can be used (in virtual form) to play the challenge game. The cards come in booster packs, with 5 playing cards and a code card in each pack. In these packs there are also chances of getting special cards as well, like free pet codes. In series one you can also get Curio Shop Curiosities and Webkinz Doodlez. In series two there is At Paw Level and W-Tales Snapshots instead. These special cards are foil. For series one 80 base cards have been released, 12 challenges, 8 Curio Shop Curiosities and 8 Webkinz Doodlez. In series two there are 85 base cards, 15 challenges, 8 At Paw Levels and 8 W-Tales Snapshots. The cards are also W-Plus items, and they each come with 2-5 codes. 1 code on each card is for a virtual pack of trading cards, while the other 1-4 can unlock prizes like rare and exclusive themes or coupons. Series 3 changed the format, with only ONE feature code per pack, and no code for a virtual pack. The packs also included stickers and a chance to win a previously unheard-of pet, the Magical Retriever. Also, Ganz has said that each Series 3 code gives you an item you cannot find anywhere else in Webkinz World. Series 4 has also been released, and the prize pet, the Mystical Panda, replaces the Magical Retriever.